iNEGU is inspired by twelve year old Jessie Rees and her mission to encourage every kid fighting cancer to NEVER EVER GIVE UP (aka: NEGU). iNEGU connects families impacted by childhood cancer with encouragement and resources to NEGU. Each day kids, sibs and parents are encouraged through custom video messages to NEGU by celebrities, professional athletes, Olympians, musicians and members of the Jessie Rees Foundation. iNEGU also offers optional daily boosts of hope & prayer from Jessie’s father, Erik Rees. Families can also get connect to thousands of resource providers though iNEGU to help them in their courageous fight.